The Ultimate Guide to Google Ads Best Practices

If you decided to opt for paid search, you should spend it in the right place. Maybe somewhere like Google where over 3 billion unique monthly visits and 5 billion daily interactions are happening.

Google Ads was launched after a couple of years of becoming a successful website. The Google ad platform came to the track on 2000 in the name of Google Adwords later in 2018 it was renamed Google Ads.

The reach of Google gives chances to marketers to use Google Ads to increase potential customers.

Strong and focused ad campaigns can only generate clicks and revenue with the growing customer base.

In this guide, you will find the best practices for successful Google Ad campaigns.

If you have already tried Google Ads and not ended well, don’t lose hope. Many factors could be the reason for your unexpected results. Let us help you with the best and most effective Google Ad practices that worked for many.

  1. Make use of the PPC planning template

A planner tool keeps your ad campaign tasks in more organized way. You can use Google’s planning template. It allows you to see your ads that are active online, character counts, views, engagement, reach, and everything about the campaigns in one place.

  1. Avoid lengthy keywords.

Using long-tail keywords is good but it should be worth the time. You have to sharpen your keywords to land in right place with a potential audience. If your keywords are broad, there are chances your ads will be displayed to the wrong audience. It means fewer or no potential clicks for ad spend.

Take a review of finding what works and try your ads to reach the target audience. 

  1. Avoid irrelevant ads.

If your ads do not serve what visitors of looking for, you won’t get clicks. The ad headline and ad copy should match the keywords you are spending on. Your ads should have a solution to the pain of the searcher, answer to searcher’s question, and provide the product the searcher is needing.

  1. Improve your Quality Score (QS).

The Quality Score is a measure that defines how Google decides how to rank your ad.

The high QS means your ads got better ranks and top placements on the search engine result pages. The lower score shows your campaign strategy need changes and needs to work more ads.

Despite the high or low score, always improve your ads for a better user experience.

  1. Optimize ad landing page.

The money you spent and the effort you put on ads are not only for the view but to direct the views to clicks and then conversion.

As much as the Ads and their look, the experience after they clicked on your ads should also be important.

It is essential to think about what the visitor will see once they clicked your ads. Is your landing page is optimized for conversion? Can the page give solutions to searchers’ pain? Is the page positioned well with all essential elements?

After you got all the questions in mind, make sure you have the best answers to them.